WHO, WHAT, WHY & MISSION STATEMENT
-WHO-
HELLO!! I'm Ashley, Founder and Designer at TREXI Design. I created TREXI with a few core values in mind and our mission is to spread joy, confidence, mindfulness and individual responsibility to our community in a way that inspires them to get outside and make a splash of memories with their friends and families.
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I'm a mama of two kiddos and living the best life married to my college sweetheart. The kids and I had our "stay at home" mom years and now that they are older, I've been back in my design studio full time. While I prepare the swimwear line for production phase I also provide bespoke alteration services for clients' formal wear gowns and specialty pieces for home and body.
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In 2004, upon graduating with a BS in Fashion Design from Philadelphia University, I started my first bespoke design business as an Eco-Conscious Fashion Designer. My mission was sustainable design and I designed eco-conscious bridal gowns, evening wear, organic wool coats and hemp fashions for men, women and babies. I founded and produced sustainable fashion shows for the Mid-Atlantic Renewable Energy Association's "Pennsylvania Energy Festival" bringing awareness to event attendees and sharing the benefits of sustainable and fair trade brands and local shops.
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My first child was born in 2011 and my formal design business closed shortly there after. All these years, I have had a home design studio and fashion design has remained a hobby, now that my tiny humans have grown into big kids who can do many of the things I was doing for them all these years, I have found the time to put my dreams on the forefront once again and TREXI Design was born in 2022!
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-WHAT IS UP WITH THE NAME-
Our "TREXI" name comes from my generational roots,"Trexler", my mother's maiden name and the surname of my ancestors who settled Trexler Village, a historical landmark in rural Kempton, Pennsylvania. I was raised fifth generation in the home built by my great-great grandfather and my nieces are now sixth generation in the home.
Upon graduating high school, I moved to Philadelphia, Pennsylvania to study Fashion Design and my family currently resides in the greater Philadelphia area. I haven't lived in Trexler for over 20 years, however, my heart has a special place for home and I wanted my brand to honor the farmland and my family who came before me and TREXI Design was born.
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-WHY SWIMWEAR-
My parents worked hard and instilled a love of traveling in us. My grandparents had a home in Luquillo, Puerto Rico and my most fond trips were annual visits exploring the island with my sister, mom, dad, my grandfather, Albert and grandmother, Francis. My grandparents would drive us all over the island to meet people, to hear their stories, to support their businesses and I was awe struck by the natural beauty of the beaches, mountains and
El Yunque Rainforest. Those beaches though... breathtaking!
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Why design Swimwear you ask? For the memories swimwear creates. Swimwear comes with the most beautiful views, the most vibrant happy people and creates more magical stories to be shared for years to come. SWIMWEAR is so FUN to DESIGN!
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-TREXI MISSION-
Whether it's poolside, beach vibes, mountain views, or city-scapes, TREXI encourages women to take a much deserved break making a splash of memories with family and friends. TREXI has a brand mission to spread Joy, Confidence, Mindfulness and Individual Responsibility among our community. Our natural world is beautiful and every human has the potential of greatness. TREXI believes our community can make a powerful positive vibration as one, with a little self love and individual responsibility. Please help us share the TREXI message and spread the love to all beings!
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XO, ASHLEY